I love being a guy. Not that I had a choice in the matter, but I enjoy it thoroughly. From simplified underwear choices to not ever having to think about my cuticles , I just love how streamlined and simple it is. Borrowing from a great riff by the comedian Louis CK, if I had to renew my sex every year, I’d check the “man” box every time.
A lot of women might say they’d love to be a guy, but deep down, they know better. They’d check the woman box every time, too. Both sides might want to spend a day switching chromosomes (yes, men would ogle at themselves in front of a mirror for 24 hours), but I think we’d all choose to be firmly planted in our existing homes on Mars or Venus.
I point this out because, for the men out there trying to develop marketing strategies for women, we can’t possibly imagine that it’s great to be a woman. We see periods and heels and the societal pressure to please everyone and the manual dexterity it takes to put on a bra and what brides make their supposed “best friends” wear to their weddings and we just crumble. Men see a bunch of stuff that is painful and frustrating. Women see a spectrum from it’s-fact-of-life to it’s-a-great-thing-about-being-a-woman. It’s a fundamental disconnect.
I have to think this is why women are so frustrated with marketing. According to the MayoSeitz study I’ve mentioned before, a comprehensive survey found that the majority of women feel vastly underserved. Let that sink in. Here, I’ll help…
“…the majority of women feel vastly underserved.”
Women buy more cars than men. Single women buy more homes than single men. Women decide $4.3 trillion of spending each year. And that majority doesn’t even include the women who think they’re just-a-little-bit underserved. That majority believes it is vastly underserved.
Women — we need an education. What really makes you love being a woman? Why would you check the woman box every year? How much has it changed from when you were younger? Is it about sex, clothes, attitude, society, the ability to have children? Are they stereotypical things or are there benefits us guys would never understand? I’d love to hear (read: desperate for feedback to help me better understand this) your thoughts on the matter. Comments anyone?